"Lloyd Shoe came to Prolog because we identified Prolog Logistics, as a provider with huge capacity and infrastructure."
The sure-footed way to shift shoes to the shelves
Fashion footwear retailer Lloyd Shoe, which has more than 800 high street concessions among Britain's top stores, has chosen Prolog Logistics as its next-day delivery supply chain provider.
A young, dynamic company with aggressive targets and high expectations, Lloyd's brand of marketing demands a flexible logistics partner with the agility to match its own. Its young customers are not prepared to wait, and they set a punishing pace in a fluid marketplace where demand can oscillate from 15,000 to 30,000 items a day.
For example, all daily orders were processed initially using Lloyd's IT; but by the year-end Prolog had developed bespoke applications for its own flexible system with the result that control, efficiency, productivity and reporting were all significantly improved. And Prolog has developed a similar rapport with Lynx-UPS, its client's preferred carrier.
Prolog's ISO9001/2 accreditied warehouses operate 24x7 for Lloyd Shoe, so they can react quickly and keep ahead of peak demands. Since all incoming stock is bar-coded, the putaway process is accelerated so that any outstanding orders can be fulfilled there and then.
Top Man, Top Service...
Prolog is providing the retail logistics solutions that keep more than 800 bigname stores supplied with fashion footwear made by its client Lloyd ShoeTables should not be used purely as a means to layout document content as
Annualised, this adds up to a throughput of more than six million pairs of fashion shoes, boots and sandals, all of which pass through Prolog's strategically-located state-of-the-art warehousing and distribution centre at Sherwood Park in the East Midlands.
Lloyd Shoe operates footwear concessions in many of the major outlets on the high street and while the in-store concessions are managed by the retailer's own staff, the product normally carries the host store's specific brand.
Since the contract went live in February 2005, Lloyd Shoe personnel have become frequent and welcome visitors at Prolog Logistics. This interchange is encouraged, because by fostering good communications and a two-way working relationship based on sound understanding of the business, Prolog is able to use its own huge storage, transport and distribution experience most effectively, assessing procedures and suggesting and implementing enhancements.
The paperless system provides a clear audit trail, increases throughput and improves stock availability; and, crucially, it has the designed-in flexibility to cope at any one time with up to 2,500 SKUs. Packaging is streamlined by scan-on-despatch both for individual items and for full cartons, and order accuracy is safeguarded by a system that will automatically reject any incorrect scans.
Returns are managed and processed on site to the client's own guidelines, and Prolog adds value by providing helpful pre-retail services such as attaching kimball tags and tickets. This also includes POS support when, Prolog stores, collate, and pack, point-of-purchase kits to be delivered with orders as and when required.
It all ads up to added-value retail logistics with the personal touch, delivered by one of the UK's leading integrated marketing service providers where total support is there for he asking.
The Challenge for Lloyd Shoe
To guarantee timely day-to-day 24-hour deliveries of its fashion footwear to top retailers, no matter how massive (or small) the consignments.
The Solution
Prolog Logistics' flexible bar-code-driven systems backed by scalable 24x7 operations and big capacity
The Results
An enviable and extending chain of in-store concessions with one of Britain's top retail magnates