Why one of the UK's leading aid organisations puts its trust in Prolog to handle all its vital fund-raising mailing campaigns
Mailing support helps bring hope to millions
CAFOD is a partnership organisation committed to working with trusted local organisations to help some of the world's poorest people. Prolog also believes in forging partnerships, because by understanding our clients' needs and imperatives, we can play a leading role in furthering their interests, which - for our charity sector clients - are the interests of all.
With disaster on a global scale becoming a norm rather than the exception, major relief agencies and charities need to be certain that they have a mailing capability that is fast, flexible and able to respond at a moment's notice.
For almost a decade, CAFOD - the official aid and development agency of the Catholic Church in England and Wales - has been putting all its high volume scheduled and ad hoc mailing campaigns through Prolog Mailing Services - knowing they can rely on 24-hour turnaround when they need it.
Prolog provides its London-based client with a complete range of mailing-related support services, including high-speed laser printing, hand and mechanical collation of multi-element packs, and, of course, bulk storage.
Unsurprisingly, the strictly ad hoc mailings can be sprung on Prolog's production team at Sudbury in Suffolk at any time, and they vary in volume from 4000 to 15,000 addresses as well as in content: Sometimes up to five different
Due to its specialist nature, Prolog is careful to retain the same skilled permanent staff on the CAFOD account, and particularly when it comes to the complex and demanding scheduled campaigns that include the annual Harvest and Lent Fast mailings, both of which target 12,000 recipients, across schools and parishes throughout the UK.
The Harvest Mailing typifies the complexity of this kind of work: It is split into ten segments, each one receiving up to ten different elements from a possible range of 25 to 30 items, all of which need to be handled and packed in different ways.
Despatch also varies from 24-hours and 72-hours up to five working days, yet, irrespective of this, all consignments must be despatched on a specific date.
Mailings like this are booked months in advance, and Prolog gets a detailed brief from its client covering all aspects of the campaign and helpful client visits to double check on the details; even so it is still only with the special skills and flexibility of an experienced workforce that collations and despatches such as these can be achieved.
It is one area where people are still far more effective than machines!
Prolog Mailing Services at Sudbury, Suffolk, part of a totally integrated marketing services and support operation
More than a decade of successful fundraising undertaken in the secure knowledge that campaigns will be well managed, accurate and despatched on time. An outsourced partnership that takes care of the logistics, leaving the client to concentrate fully on its global relief efforts
The Requirement for Cafod
A dependable mailing services provider with the capacity and skilled workforce to undertake complex multi-element mailings on behalf of a leading charity. The flexibility to take on additional work quickly and reliably in the event of a breaking crisis anywhere in the world
The Solution
Prolog Mailing Services at Sudbury, Suffolk, part of a totally integrated marketing services and support operation
The Results
More than a decade of successful fundraising undertaken in the secure knowledge that campaigns will be well managed, accurate and despatched on time. An outsourced partnership that takes care of the logistics, leaving the client to concentrate fully on its global relief efforts